From an idea in 2021 to care reaching people nationwide.
Mark Holland and Rob Lee both grew up in Ireland and later met in the United States while working in consumer health. Building healthcare and wellness businesses had shown them a recurring problem: promising treatments often existed, but accessing them could be fragmented, expensive, or difficult to fit into everyday life. Choose Your Horizon was founded in 2021 around the belief that telehealth could close that gap.
Choose Your Horizon is founded
Built around a simple idea: medical care should meet people where they are.
The care model grows
We expand our clinical infrastructure, telehealth capabilities and nationwide reach.
Alcohol care becomes a major focus
Medication-assisted alcohol treatment, digital progress tracking, coaching and health support expand.
A broader alcohol-care platform
Naltrexone, GLP-1 support, health monitoring, coaching and Complete Care begin forming a much more complete continuum of care.





The Choose Your Horizon Member
















